Avoid commoditization, accelerate client decisions, drive sustainable performance

Intensely practical skills training for salespeople, front-line managers and their leaders.

Brilliantly simple and effective skills to move beyond price, navigate higher in your client organizations and sell on value
Modular curriculum – fully customized to your business, your deals and your market
Available in-person or remote, anywhere in the world, and licensable for internal delivery

Want sales training that’s guaranteed to pay for itself within three months? You’re in the right place…

Trusted by Leading Enterprise Sales Organizations

“I found this to be one of the most actionable trainings I have had in my career! It has made me think differently about approaches that have been in my routine, and how I need to disrupt these behaviors to drive alternative outcomes.”

Karen Zbyszinkski

AVP Sales, Medical Devices – Salesforce

MODULAR CURRICULUM THAT DELIVERS THE RIGHT CONTENT TO THE RIGHT PEOPLE

COMPLEX B2B SALES
NEGOTIATION
COMPLEX ACCOUNT PLANNING
SALES LEADERSHIP AND COACHING

LEVERAGE

Apply leverage throughout the sales process

MONETIZE VALUE

Measure and capture client value to expedite the sale

COMMODITIZATION

Frame price to avoid commoditization and defend margins

HOME GROUND

Play to your strengths, position the sale to win

The Full Swagger Curriculum

SwaggerLEAD

Leadership team alignment and messaging
Measuring successful KPIs
Building productive cadences in a large enterprise team

SwaggerCOACH

Transforming front-line managers from “Super-Reps” to leaders and coaches
Observation and listening skills to maximize the value of field travel
Leadership styles, assessing competencies and productive coaching conversations

SwaggerCORE

The art of leverage-based selling
Advanced call planning to make key meetings count
The 4 Step process for every single sales call

SwaggerESSENTIALS

Expanding value propositions to avoid commoditization
Moving from product to solution mindset, monetizing value
The art of team selling

SwaggerPLUS

Advanced selling skills to make price irrelevant
Making budgets
How to defend price when you are the premium provider

SwaggerNAVIGATE

Navigating complex accounts
Proposals as concessions – gaining access to the decision makers
Managing RFPs

SwaggerENDGAME

Advanced negotiation skills for business acquisition and renewals
Successfully engaging procurement
Defending margins through the sale to build true partnerships

WHAT MAKES SWAGGER SALES TRAINING DIFFERENT

Our intensive video-taped training methodology delivers game-changing behavior changes, surfaces gaps and entrenches new practical skills in even your most experienced salespeople and managers.

Engaging, practical and fun
Fully customized “ultra-realistic” simulations for skills development
Live deal war-gaming during training for immediate field application
Teams filmed, followed by robust critique
Surface gaps in even your best salespeople and managers
Delivered by our experts, or can be licensed for in-house delivery

Fantastic! Practical! Can start using it today and make an impact to progressing a deal, conversation, relationship!

– Terri Adams, Account Executive, SAP

SUPPORTED BY INTEGRATED CRM TOOLS – SEE YOUR TRAINING INVESTMENT WORKING IN REAL TIME

The Swagger Sales training curriculum is supported by SWIFT^TM for Salesforce integrated planning and coaching tools – built right into your CRM.

Integrated call, account and negotiation planning tools
“Closed Loop Coaching” action plans drive sustainable capability development
Drill-down leadership visibility to planning, coaching and competencies

Find Out More

The SWIFT™ App is a game-changer! … provides real time feedback and coaching to my team, and the heatmap gives me a brilliantly simple view into where my coaching time will deliver the best return on my effort.”

– Caitlin Dancy, Director of US Sales, QuidelOrtho

DELIVERING SUSTAINABLE CAPABILITY, NOT JUST TRAINING

Great sales training is rare, and we work with your leaders to ensure that what we deliver is:

Passionately supported by senior management including those who own the profit and loss
Tied directly to major business goals such as raising revenue, launching a new product or defending market share
Customized not just for your industry, but for your products, services and clients
Integrated with your sales process and CRM and supported by the coaching and follow-up to sustain capabilities into the long term.

Modular and Customized

We customize our projects to your specific needs – delivering the right curriculum to the right people, tailored to your specific market, products and clients

Top to Bottom

Our consultants have the experience and skills to train the whole team – from the youngest sales rep to your most experienced sales leaders

Flexible Delivery

Highly engaging, interactive skills training – delivered remotely, in-person or hybrid anywhere in the world. For large sales teams we can license the curriculum and tools and train your people to deliver the Swagger curriculum in-house

Move Beyond Price
Accelerate Client Decisions
Grow Revenue & Profit

SWAGGER SALES CONTENT BEYOND THE TRAINING

Get some insight in some of the quality content your team can get like:

Monthly white papers and blogs
Monthly webinars with guest speakers
Alumni only webinars and networkers
And more!

Download the white paper!

BRILLIANTLY SIMPLE FIELD TOOLS

The Swagger Sales^TM call planning, negotiation planning, account planning and coaching tools become invaluable tools.

Alumni also gain ongoing access to our training resource center with training notes, call planning tools and other resources.

Find Out More

The best sales training I’ve ever been to!”

– Ben Beit-Zuri, Account Executive, Salesforce, Inc.

Ready to get started?

Contact us for a no-obligation consultation to see if we’re a good fit for your team.