Life-Changing Skills Training for your Enterprise Sales Team
Intensely practical value selling, negotiation and coaching training, guaranteed to pay for itself on your next deal.
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A Game-Changing Methodology for Complex Sales
Developed by professional negotiators, the Swagger methodology is based on “leverage-based selling” – an understanding of the real sources of power that move people off the status-quo and drive earlier, bigger stakeholder decisions in complex sales.
Give your team a competitive advantage with one common language and one powerful methodology that applies from their first commercial meeting through to contract signature and renewal. Your teams will move faster through the sales process, avoid commoditization and close larger deals with more margin.
The Swagger Methodology is Built on Three Core Principles
LEVERAGE – Understanding what motivates decision makers in a complex sale to make decisions is critical to accelerating pipeline. (And it’s very rarely your product or service). Understanding leverage is the key to moving deals forward.
HONESTY – It’s easy to commoditize a product – it’s almost impossible to commoditize a solution. When you equip your team to move past your products and services and start identifying and monetizing client problems and pain points, you unlock incredible value and performance.
SIMPLICITY – Complex sales shouldn’t be made complex for your customers. There is immense value in training your team to distill – say less, but make it count. This is especially true once you get into C-Suite.
Fast, Dramatic Return on Investment
Literally every leader’s feedback at the end was, “I realize that we have an opportunity to do more planning.” So critical for sales leaders, but just not done nearly enough.
John Kronforst
Global Commercial Excellence Director, Abbott Rapid Diagnostics
IDEM
I’ve never wanted to put this much material into real life from any other sales course.
Evan Butts
The training was the best sales/negotiation training I’ve been to!
Ben Beit-Zuri
Account Executive
Salesforce
An important investment in our sales execs. Opened my eyes on the needs within our sales organization. Simple tools that can lead to meaningful change in our client approach!
Heather Johnson
VP, IDS Strategic Customers
BD Life Sciences
Preparation is key! Loved the exercises and the challenges to get better. I enjoyed the step by step training in each stage of the negotiation process; was a fantastic training!
Billy Staines
National Account Manager - IDS Solutions
BD
One of the most actionable trainings I have had in my career! It has made me think differently about approaches that have been in my routine, and how I need to disrupt these behaviors to drive alternative outcomes.
Karen Zbyszinkski
AVP Sales, Medical Devices - Enterprise
Salesforce
Providing real tools to negotiate in a way where both parties gain through an increased pie and not a redivision of the same pie.
Tony Lueken
Chief Financial Officer
GE Healthcare
Excellent, informative, useful application, gave real world scenarios and I feel like have tools now to elevate my conversations.
Michelle Genovese
Emerging Markets Director
QuidelOrtho
Swagger Sales Training has been incredible for my professional growth as a salesman. It is an empowering and dynamic program that positively shifts an individuals perspective and approach to closing an account.
Bryan Wilson
Territory Account Manager
QuidelOrtho
I thoroughly enjoyed this training. Fun, interesting, insightful and time well spent!
Jennifer Lange
General Counsel IGT
GE Healthcare
Practical, engaging and a bit of fun all at the same time. The real-life scenarios brought some nerves to the simulations, and I thoroughly enjoyed every minute.
Anthony Bailey
Account Executive
SAP
Swagger is an empowering training! The practicality and simplicity of the whole sales process was extremely useful, the live simulations were relatable and the whole process was equipping.
Catherine Mahugu
Account Executive
Abbott ID
Excellent and engaging. Will benefit me in day-to- day preparation to maximize my time efficiency during my meetings.
Jay Tomes
IH Sales Specialist
Grifols
Great! I’m definitely a better salesperson than I was last week!
Lisa Moscatelli
Strategy Enterprise Account Executive
Salesforce
An essential investment. Swagger Sales gives the commercial team a common language to communicate with each other and hold each another accountable.
Rohit Kashyap
Chief Commercial Officer
MIMEDX
The training pushed me out of my comfort zone and challenged me in a great way. I’m very grateful to have been through this training!
Alexandra Hall
Territory Account Manager
QuidelOrtho
When we needed expert sales advice, we turned immediately to Swagger. Their scientific and battle-tested approach to planning, execution and skills development helped us to find a solution!
Mark Higgins
Founder
Beacon Platform
Swagger is an excellent training program and I am excited to utilize it in the field; I think the team will get a lot out of this training.
Julie Childs
Regional Channel Manager
QuidelOrtho
The training was engaging, simple to follow, and had a real-world, applicable feel for all levels of experience.
Josh McCormick
IH Sales Specialist
Grifols
Great, impactful and will improve my negotiating!
Thomas Pruet
National Reference Lab - Business Leader
BD
>An engaging and entertaining education, that brings you to the core of effective negotiation tactics.
Max Coltrane
Account Executive
Salesforce
Action packed! I enjoyed the team building, the coaching opportunities and the pre-call planning methodology.
Laura Wilbert
Strategic Market Manager
QuidelOrtho
Highly engaging! Simple in process makes it easy to digest and implement. Highly effective and impactful when applied.
Jerem Sutherland
Area Vice President
MIMEDX
[Swagger provides] strategies and insights for negotiating in any context – knowledge gain can be applicable in all parts of life!
Emily Niles
Global Commercial Leader
GE Healthcare
I wish the course was longer! Everything was so valuable and will impact my future meetings.
Bobbi Martinez
Corporate Account Manager
MIMEDX
What Sets Swagger Sales Training Apart?
Our intensive video-taped training methodology delivers game-changing behavior changes, surfaces gaps and entrenches new practical skills in even your most experienced salespeople and managers.
Here is how we do it:
- 9:1 trainee to consultant ratio for intensive skills coaching
- Highly experienced consultants able to credibly coach your most senior people
- Ultra-realistic sales simulations fully customized for your business
- Surfaces gaps in even your best salespeople and managers
- 80% practical activity – engaging, practical and fun
- Teams are filmed, followed by robust expert playback and critique
- Live deals review and planning during training supports immediate application in the field
- Delivered by our experts, or licensable for internal delivery at scale
Worldwide Delivery | Fully Licensable
Swagger Sales training is currently deployed across 15 countries in 7 languages. Our consulting team can deliver training in-person or remotely, anywhere across the globe.
For larger sales teams, we can also equip your internal team to deliver the Swagger curriculum through a Train-the-Trainer accreditation program on a license basis, including delivery in local languages.
Embed Discipline Long After the Training Ends
Want to see your training investment working in real time in the field?
Running natively on Salesforce, the SWIFT™ productivity app puts the key planning and execution tools your team needs (pre-call planning, negotiation prep and coaching) right at their fingertips, with drill-down leadership dashboards providing the visibility to drive discipline and performance over the long term.
SWIFT™ in Action
“With the SWIFT™ app, we see immediate 80, 90% gains in productivity. I think it’s the most valuable piece of software in a sales and client engagement situation that I’ve ever seen.”
Bill Hamrick
Chief Salesforce Effectiveness Officer
Abbott Laboratories
Methodology & Training Structure
What is the basis of the Swagger methodology?
- Difficulty in capturing, defending, and monetizing value through complex sales
- Lack of confidence and effectiveness engaging senior decision-makers
- Undisciplined call planning for major sales and negotiation meetings
- Lack of coaching skills in front-line managers, leading to underperformance
- Training that excites for a few days but fades fast without impact
What training modules are available in the curriculum?
- Selling Skills (SwaggerCORE) – Accelerating complex B2B deals, lifting win rates, and reducing commoditization.
- Advanced Negotiation (SwaggerENDGAME) – Strategies to surface leverage, minimize discounting, and close higher-value deals faster.
- Strategic Account Planning (SwaggerNAVIGATE) – Navigating complex accounts, gaining “freedom to roam,” and monetizing stakeholder value.
- Manager Coaching (SwaggerLEAD) – Moving managers from “Super-reps” to leaders, coaching, and building scalable team capability.
We tailor our training programs based on these modules to meet your team’s needs, including full customization for deal types and challenges.
How long do your training classes go?
- Day one focused on core methodology and skills coaching
- Day two focused on live deal war-gaming and rehearsal
Managers also attend a follow-up one-day coaching session. Negotiation training can run 1 or 2 days depending on whether live deal application is included. We also offer shorter training events like informational sessions, keynotes, and live coaching.
Training Delivery & Customization
Can training be delivered remotely?
Yes. While in-person training is preferred for impact, we provide highly engaging remote training via Zoom that ensures strong behavioral change and genuine skill development.
Can training be delivered through a Train-the-Trainer process?
- Train-the-Trainer programs for internal sales enablement teams
- Train-the-SEAL programs for commercial leaders embedding Swagger’s methodology
Can the Swagger approach be delivered in other languages and regions?
Yes. The Swagger curriculum is currently deployed in 15+ languages across the Americas, Europe, Africa, Asia-Pac, and the Middle East. We support local language training through our Train-the-Trainer process.
How do you ensure lasting impact after the training?
- Key planning tools (pre-call plans, account plans, and negotiation prep sheets)
- Ongoing alumni access to planning tools, trainee notes, and help videos
- Manager coaching training to drive accountability and performance
- SWIFT™ native Salesforce app to integrate key planning tools into daily workflows, supporting coaching and leadership visibility
ROI & Value for Experienced Teams
What is the typical return on investment (ROI) from Swagger training?
- 15-25% increase in sales productivity within 12 months
- Training investment fully recouped within 6 weeks
Many clients pay for the entire training investment on their next large deal through accelerated enterprise close, reduced discounting, or both. We’re happy to discuss performance-based contracts!
Where does the return on investment typically come from?
- Reduced wasted customer meetings – Effective pre-call planning unlocks stalled deals and converts closed-lost deals into closed-won.
- Reduced discounting – Our training eliminates the word “discount” from your team’s vocabulary, replacing it with a powerful trading approach.
- Improved coaching – Teaching front-line managers to coach people (not just deals) unlocks massive productivity boosts and reduces costly sales churn.
My team is highly experienced and tenured. Will the training be valuable for them?
Yes. This is not “sales or negotiation 101”. Our consultants bring decades of experience, training up to CEO level. Through filmed simulations and live deal prep, we highlight capability gaps in even your most senior professionals, ensuring high-impact coaching for top performers.
Swagger Sales Training Resources
Dig into resources that cut through the noise and help you pick the right sales and negotiation training to sharpen your team’s edge and deliver results.
READY TO DEVELOP YOUR SWAGGER SALES TRAINING PLAN?
Contact us for a no-obligation consult with one of our experts to see if the Swagger methodology is the right fit for your team.