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Avoid commoditization, accelerate client decisions, drive sustainable performance

Intensely practical skills training for salespeople, front-line managers and their leaders.

 

  • Brilliantly simple and effective skills to move beyond price, navigate higher in your client organizations and sell on value
  • Modular curriculum – fully customized to your business, your deals and your market
  • Available in-person or remote, anywhere in the world, and licensable for internal delivery

Want sales training that’s guaranteed to pay for itself within three months? You’re in the right place…

Trusted by Enterprise Sales Organizations

What Our Clients Are Saying about Our Sales Training

Literally every leader’s feedback at the end was, “I realize that we have an opportunity to do more planning.” So critical for sales leaders, but just not done nearly enough.

John Kronforst

Global Commercial Excellence Director, Abbott Rapid Diagnostics
IDEM

The training was the best sales/negotiation training I’ve been to!

Ben Beit-Zuri

Account Executive
Salesforce

I found this to be one of the most actionable trainings I have had in my career! It has made me think differently about approaches that have been in my routine, and how I need to disrupt these behaviors to drive alternative outcomes.

Karen Zbyszinkski

AVP Sales, Medical Devices - Enterprise
Salesforce

Preparation is key! Loved the exercises and the challenges to get better. I enjoyed the step by step training in each stage of the negotiation process; was a fantastic training!

Billy Staines

National Account Manager - IDS Solutions
BD

Swagger Sales Training has been incredible for my professional growth as a salesman. It is an empowering and dynamic program that positively shifts an individuals perspective and approach to closing an account. Ultimately growing not only my territories’ revenue but also customer relationships!

Bryan Wilson

Territory Account Manager
QuidelOrtho

MODULAR CURRICULUM THAT DELIVERS THE RIGHT CONTENT TO THE RIGHT PEOPLE

  • COMPLEX B2B SALES
  • NEGOTIATION           
  • COMPLEX ACCOUNT PLANNING
  • SALES LEADERSHIP AND COACHING

LEVERAGE

Apply leverage throughout the sales process

MONETIZE VALUE

Measure and capture client value to expedite the sale

COMMODITIZATION

Frame price to avoid commoditization and defend margins

HOME GROUND

Play to your strengths, position the sale to win

The Full Swagger Curriculum

SwaggerLEAD
  • Leadership team alignment and messaging
  • Measuring successful KPIs
  • Building productive cadences in a large enterprise team
SwaggerCOACH
  • Transforming front-line managers from “Super-Reps” to leaders and coaches
  • Observation and listening skills to maximize the value of field travel
  • Leadership styles, assessing competencies and productive coaching conversations
SwaggerCORE
  • The art of leverage-based selling
  • Advanced call planning to make key meetings count
  • The 4 Step process for every single sales call
SwaggerESSENTIALS
  • Expanding value propositions to avoid commoditization
  • Moving from product to solution mindset, monetizing value
  • The art of team selling
SwaggerPLUS
  • Advanced selling skills to make price irrelevant
  • Making budgets
  • How to defend price when you are the premium provider
SwaggerNAVIGATE
  • Navigating complex accounts
  • Proposals as concessions – gaining access to the decision makers
  • Managing RFPs
SwaggerENDGAME
  • Advanced negotiation skills for business acquisition and renewals
  • Successfully engaging procurement
  • Defending margins through the sale to build true partnerships

WHAT MAKES SWAGGER SALES TRAINING DIFFERENT

Our intensive video-taped training methodology delivers game-changing behavior changes, surfaces gaps and entrenches new practical skills in even your most experienced salespeople and managers.

 

  • Engaging, practical and fun
  • Fully customized “ultra-realistic” simulations for skills development
  • Live deal war-gaming during training for immediate field application
  • Teams filmed, followed by robust critique
  • Surface gaps in even your best salespeople and managers
  • Delivered by our experts, or can be licensed for in-house delivery

SUPPORTED BY INTEGRATED CRM TOOLS – SEE YOUR TRAINING INVESTMENT WORKING IN REAL TIME

The Swagger Sales training curriculum is supported by SWIFTTM for Salesforce integrated planning and coaching tools – built right into your CRM.

  • Integrated call, account and negotiation planning tools
  • “Closed Loop Coaching” action plans drive sustainable capability development
  • Drill-down leadership visibility to planning, coaching and competencies
Find Out More

DELIVERING SUSTAINABLE CAPABILITY, NOT JUST TRAINING

Great sales training is rare, and we work with your leaders to ensure that what we deliver is:

 

  • Passionately supported by senior management including those who own the profit and loss
  • Tied directly to major business goals such as raising revenue, launching a new product or defending market share
  • Customized not just for your industry, but for your products, services and clients
  • Integrated with your sales process and CRM and supported by the coaching and follow-up to sustain capabilities into the long term.

Modular and Customized

We customize our projects to your specific needs – delivering the right curriculum to the right people, tailored to your specific market, products and clients

Top to Bottom

Our consultants have the experience and skills to train the whole team – from the youngest sales rep to your most experienced sales leaders

Flexible Delivery

Highly engaging, interactive skills training – delivered remotely, in-person or hybrid anywhere in the world. For large sales teams we can license the curriculum and tools and train your people to deliver the Swagger curriculum in-house

Move Beyond Price
Accelerate Client Decisions
Grow Revenue & Profit

SWAGGER SALES CONTENT BEYOND THE TRAINING

Get some insight in some of the quality content your team can get like:

  • Monthly white papers and blogs
  • Monthly webinars with guest speakers
  • Alumni only webinars and networkers
  • And more!
Download the white paper!

BRILLIANTLY SIMPLE FIELD TOOLS

The Swagger SalesTM call planning, negotiation planning, account planning and coaching tools become invaluable tools.

Alumni also gain ongoing access to our training resource center with training notes, call planning tools and other resources.

 

Find Out More

Ready to get started?

Contact us for a no-obligation consultation to see if we’re a good fit for your team.

Contact Us