Make Every Customer Meeting Count
Drive execution skills and unlock 20% productivity growth for your enterprise sales teams with the ultimate selling, negotiation, and coaching methodology.
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What is Swagger?
Swagger is confidence, not arrogance.
Developed by professional negotiators, Swagger Sales is a simple, powerful sales and negotiation methodology based on “leverage-based selling” that allows teams managing complex deals to move faster through their sales process, avoid commoditization and boost their confidence, win rates and productivity.
By combining life-changing skills training for salespeople and leaders with simple planning tools and our unique SWIFT™ Salesforce-native technology, we deliver dramatically better customer-facing execution, discipline and performance.
What is the Swagger Sales Methodology?
We built the Swagger methodology to address the most common gaps that inhibit performance in B2B sales:
- Difficulty in capturing, defending, and monetizing value through complex sales
- Lack of confidence and effectiveness engaging more senior decision makers
- Undisciplined call planning for major sales and negotiation meetings
- Lack of coaching skills in front line managers
- Training that excites for a few days but fades fast and doesn’t move the needle
Life-Changing Skills Training and Support
Strategic Account Management
Complex Selling Skills
Advanced Negotiations
Front Line Manager Coaching
Delivered by our experts or licensable for deployment by your team at scale, our customized programs focus on advanced but intensely practical skills and techniques for accelerating complex sales, avoiding commoditization, and building coaching and planning discipline.
Training is delivered in small groups and features filmed, fully customized simulations for intensive skills development for even your most experienced people. Live deal and meeting preparation and rehearsals embedded into the training leaves your team ready to execute in the field on Day 1.
- Advanced Selling Skills – A true step-change for even your most experienced people. Gaining credibility fast, understanding leverage, monetizing pain points, navigating complex accounts, engaging procurement and the C-Suite, advanced listening skills, creating urgency, call planning for big meetings, team selling and more.
- Advanced negotiation – Cut your team’s discounting (literally) in half within days with simple, game-changing techniques that will change your team’s approach to closing forever.
- Coaching and leadership – Transform your front-line managers from “Super-reps” into genuine coaches. We’ll teach them how to spot and fix competency gaps in their team, onboard faster, get more from their “mid-pack” salespeople, and motivate and retain their highest performers.
“Absolutely essential. It gave our team a common language and process and delivered a massive (well over 100x) return or investment within months.”
Phil Rackliffe
President & CEO, Image Guided Therapies
GE Healthcare
SWIFT™ Productivity App – Drive Execution, Discipline, and Performance
SWIFT™ is a fully Salesforce-native app that brings formidable sales enablement capabilities right into your CRM and sales process and gives leaders eye-opening visibility to the quality of work on the front line
The modular plug and play design allows you to install only the functions your team needs.
- Pre-call Planning – Get more from your team’s most important customer meetings, with leadership visibility to drive discipline and accountability. Supports both bespoke planning and repeatable “plays”.
- Negotiation Preparation – Robust negotiation preparation reduces discounting, enables faster closes, and adds value to your deals.
- Strategic Account Planning – Surface account risks, understand your key accounts better and unlock new revenue opportunities.
- Manager Coaching – Transform your frontline managers into coaches with simple, in-line competency assessments, field travel and coaching support.
- Customized Playbooks for repeatable sales plays provide structured, stage-by-stage support tailored to your sales process, equipping reps with proven strategies, key planning elements, and execution guidance to drive successful outcomes.
“With the SWIFT™ app, we see immediate 80, 90% gains in productivity. I think it’s the most valuable piece of software in a sales and client engagement situation that I’ve ever seen.”
Bill Hamrick
Chief Salesforce Effectiveness Officer
Abbott Laboratories
SWIFT™’s modular fully Salesforce-native design allows you to plug-and-play just the modules you need.
Swagger Sales Resources
Explore resources designed to enhance pre-call planning, streamline negotiation,
and help you unlock 15% or more in untapped sales productivity.