Make Every Customer Meeting Count

Drive execution skills and unlock 20% productivity growth for your enterprise sales teams with the ultimate selling, negotiation, and coaching methodology.

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Trusted by leading Enterprise Sales Organizations

What is Swagger?

Swagger is confidence, not arrogance.

Developed by professional negotiators, Swagger Sales is a simple, powerful sales and negotiation methodology based on “leverage-based selling” that allows teams managing complex deals to move faster through their sales process, avoid commoditization and boost their confidence, win rates and productivity.

By combining life-changing skills training for salespeople and leaders with simple planning tools and our unique SWIFT™ Salesforce-native technology, we deliver dramatically better customer-facing execution, discipline and performance.

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Life-Changing Skills with an Incredible Return on Investment

Absolutely essential. It gave our team a common language and process and delivered a massive (well over 100x) return on investment within months.

Phil Rackliffe

President and CEO, Image Guided Therapies
GE Healthcare

Literally every leader’s feedback at the end was, “I realize that we have an opportunity to do more planning.” So critical for sales leaders, but just not done nearly enough.

John Kronforst

Global Commercial Excellence Director, Abbott Rapid Diagnostics
IDEM

I’ve never wanted to put this much material into real life from any other sales course.

Evan Butts

The SWIFT™ App is a game-changer! As a sales leader, it gives me a much more efficient way to provide real time feedback and coaching to my team, and the heatmap gives me a brilliantly simple view into where my coaching time will deliver the best return on my effort.

Caitlin Dancy

Senior Director, US Sales
QuidelOrtho

The training was the best sales/negotiation training I’ve been to!

Ben Beit-Zuri

Account Executive
Salesforce

An important investment in our sales execs. Opened my eyes on the needs within our sales organization. Simple tools that can lead to meaningful change in our client approach!

Heather Johnson

VP, IDS Strategic Customers
BD Life Sciences

Preparation is key! Loved the exercises and the challenges to get better. I enjoyed the step by step training in each stage of the negotiation process; was a fantastic training!

Billy Staines

National Account Manager - IDS Solutions
BD

One of the most actionable trainings I have had in my career! It has made me think differently about approaches that have been in my routine, and how I need to disrupt these behaviors to drive alternative outcomes.

Karen Zbyszinkski

AVP Sales, Medical Devices - Enterprise
Salesforce

Providing real tools to negotiate in a way where both parties gain through an increased pie and not a redivision of the same pie.

Tony Lueken

Chief Financial Officer
GE Healthcare

The (SWIFT™) dashboards bring all the information into one place – it’s really about accountability, you can look at it very quickly to see if you have a problem in a certain area.

Kim Moller

Senior VP, Sales
MIIMEDX

Excellent, informative, useful application, gave real world scenarios and I feel like have tools now to elevate my conversations.

Michelle Genovese

Emerging Markets Director
QuidelOrtho

Swagger Sales Training has been incredible for my professional growth as a salesman. It is an empowering and dynamic program that positively shifts an individuals perspective and approach to closing an account.

Bryan Wilson

Territory Account Manager
QuidelOrtho

I thoroughly enjoyed this training. Fun, interesting, insightful and time well spent!

Jennifer Lange

General Counsel IGT
GE Healthcare

Practical, engaging and a bit of fun all at the same time. The real-life scenarios brought some nerves to the simulations, and I thoroughly enjoyed every minute.

Anthony Bailey

Account Executive
SAP

Swagger is an empowering training! The practicality and simplicity of the whole sales process was extremely useful, the live simulations were relatable and the whole process was equipping.

Catherine Mahugu

Account Executive
Abbott ID

Excellent and engaging. Will benefit me in day-to- day preparation to maximize my time efficiency during my meetings.

Jay Tomes

IH Sales Specialist
Grifols

The SWIFT™ tools drive a common language along with much more robust pre-call planning, allowing our AE’s to get more out of significant client interactions every call. The tools focus our sales managers on continual team development – allowing us to build sustainable muscle.​

Jason Bagwill

Associate Vice President, Global Sales Training
MIMEDX

Great! I’m definitely a better salesperson than I was last week!

Lisa Moscatelli

Strategy Enterprise Account Executive
Salesforce

An essential investment. Swagger Sales gives the commercial team a common language to communicate with each other and hold each another accountable.

Rohit Kashyap

Chief Commercial Officer
MIMEDX

The training pushed me out of my comfort zone and challenged me in a great way. I’m very grateful to have been through this training!

Alexandra Hall

Territory Account Manager
QuidelOrtho

When we needed expert sales advice, we turned immediately to Swagger. Their scientific and battle-tested approach to planning, execution and skills development helped us to find a solution!

Mark Higgins

Founder
Beacon Platform

Swagger is an excellent training program and I am excited to utilize it in the field; I think the team will get a lot out of this training.

Julie Childs

Regional Channel Manager
QuidelOrtho

The SWIFT™ app was a brilliant investment for our sales team and delivered an immediate boost to performance. The investment has paid for itself, literally, within weeks. Highly recommended.

Bill Hamrick

Senior Director of Sales Force Effectiveness
Abbott Laboratories

The training was engaging, simple to follow, and had a real-world, applicable feel for all levels of experience.

Josh McCormick

IH Sales Specialist
Grifols

Great, impactful and will improve my negotiating!

Thomas Pruet

National Reference Lab - Business Leader
BD

>An engaging and entertaining education, that brings you to the core of effective negotiation tactics.

Max Coltrane

Account Executive
Salesforce

Action packed! I enjoyed the team building, the coaching opportunities and the pre-call planning methodology.

Laura Wilbert

Strategic Market Manager
QuidelOrtho

Highly engaging! Simple in process makes it easy to digest and implement. Highly effective and impactful when applied.

Jerem Sutherland

Area Vice President
MIMEDX

[Swagger provides] strategies and insights for negotiating in any context – knowledge gain can be applicable in all parts of life!

Emily Niles

Global Commercial Leader
GE Healthcare

I wish the course was longer! Everything was so valuable and will impact my future meetings.

Bobbi Martinez

Corporate Account Manager
MIMEDX

 

What is the Swagger Sales Methodology?

We built the Swagger methodology to address the most common gaps that inhibit performance in B2B sales:

  • Difficulty in capturing, defending, and monetizing value through complex sales
  • Lack of confidence and effectiveness engaging more senior decision makers
  • Undisciplined call planning for major sales and negotiation meetings
  • Lack of coaching skills in front line managers
  • Training that excites for a few days but fades fast and doesn’t move the needle

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Life-Changing Skills Training and Support

Strategic Account Management

Complex Selling Skills

Advanced Negotiations

Front Line Manager Coaching

Delivered by our experts or licensable for deployment by your team at scale, our customized programs focus on advanced but intensely practical skills and techniques for accelerating complex sales, avoiding commoditization, and building coaching and planning discipline.

Training is delivered in small groups and features filmed, fully customized simulations for intensive skills development for even your most experienced people. Live deal and meeting preparation and rehearsals embedded into the training leaves your team ready to execute in the field on Day 1.

  • Advanced Selling Skills – A true step-change for even your most experienced people. Gaining credibility fast, understanding leverage, monetizing pain points, navigating complex accounts, engaging procurement and the C-Suite, advanced listening skills, creating urgency, call planning for big meetings, team selling and more.
  • Advanced negotiation – Cut your team’s discounting (literally) in half within days with simple, game-changing techniques that will change your team’s approach to closing forever.
  • Coaching and leadership – Transform your front-line managers from “Super-reps” into genuine coaches. We’ll teach them how to spot and fix competency gaps in their team, onboard faster, get more from their “mid-pack” salespeople, and motivate and retain their highest performers.

“Absolutely essential. It gave our team a common language and process and delivered a massive (well over 100x) return or investment within months.”

Phil Rackliffe

President & CEO, Image Guided Therapies

GE Healthcare

SWIFT™ Productivity App – Drive Execution, Discipline, and Performance

SWIFT™ is a fully Salesforce-native app that brings formidable sales enablement capabilities right into your CRM and sales process and gives leaders eye-opening visibility to the quality of work on the front line

The modular plug and play design allows you to install only the functions your team needs.

  • Pre-call Planning – Get more from your team’s most important customer meetings, with leadership visibility to drive discipline and accountability. Supports both bespoke planning and repeatable “plays”.
  • Negotiation Preparation – Robust negotiation preparation reduces discounting, enables faster closes, and adds value to your deals.
  • Strategic Account Planning – Surface account risks, understand your key accounts better and unlock new revenue opportunities.
  • Manager Coaching – Transform your frontline managers into coaches with simple, in-line competency assessments, field travel and coaching support.
  • Customized Playbooks for repeatable sales plays provide structured, stage-by-stage support tailored to your sales process, equipping reps with proven strategies, key planning elements, and execution guidance to drive successful outcomes.

“With the SWIFT™ app, we see immediate 80, 90% gains in productivity. I think it’s the most valuable piece of software in a sales and client engagement situation that I’ve ever seen.”

Bill Hamrick

Chief Salesforce Effectiveness Officer

Abbott Laboratories

SWIFT™’s modular fully Salesforce-native design allows you to plug-and-play just the modules you need.

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Swagger Sales Resources

Explore resources designed to enhance pre-call planning, streamline negotiation,
and help you unlock 15% or more in untapped sales productivity.