SWIFT ™
The Native
Salesforce App for
Sales Execution
Drive discipline, accountability, and productivity growth for your enterprise sales teams with powerful pre-call planning, negotiation, and coaching tools – seamlessly integrated into Salesforce.
Book a DemoTrusted by leading Enterprise Sales Organizations
SWIFT™ — Enterprise Sales Execution, Delivered.
SWIFT™ is a Salesforce-native application that gives sales leaders unique visibility into the quality of work on the sales “front line” and equips your team to get more from their most important customer meetings.
The modular plug-and-play design allows you to install just the functions your team needs.
- Pre-call planning – Get more from your team’s biggest customer meetings with simple, robust planning that forces a client-centric mindset, drives better meeting “intent”, quickly aligns teams and lifts pipeline velocity and win rates.
- Negotiation preparation – Remove “soft discounting” and drive larger, better deals with powerful negotiation planning for your team’s critical deals. Surface additional leverage to close faster and with higher margins.
- Strategic account planning – Build simple, robust account plans for your key accounts. Surface account risks, unlock new revenue opportunities and spot problem areas like lack of account coverage early.
- Manager coaching – Transforms your front-line managers from “Super Reps” into genuine coaches to build sustainable sales muscle in their team. Evidence-based coaching dashboards and tools support more effective coaching cadences, field travel and more – right within Salesforce.
Discipline, Performance, and Accountability
The SWIFT™ app was a brilliant investment for our sales team and delivered an immediate boost to performance. The investment has paid for itself, literally, within weeks. Highly recommended.
Bill Hamrick
Chief Salesforce Effectiveness Officer
Abbott Laboratories
The (SWIFT™) dashboards bring all the information into one place – it’s really about accountability, you can look at it very quickly to see if you have a problem in a certain area.
Kim Moller
Senior VP, Sales
MiMedx
The SWIFT™ App is a game-changer!
Caitlin Dancy
Senior Director, US Sales
QuidelOrtho
The SWIFT™ tools drive a common language along with much more robust pre-call planning, allowing our AE’s to get more out of significant client interactions every call. The tools focus our sales managers – allowing us to build sustainable muscle.
Jason Bagwill
Associate Vice President, Global Sales Training
MIMEDX
The SWIFT™ app was a brilliant investment for our sales team and delivered an immediate boost to performance. The investment has paid for itself, literally, within weeks. Highly recommended.
Bill Hamrick
Chief Salesforce Effectiveness Officer
Abbott Laboratories
The (SWIFT™) dashboards bring all the information into one place – it’s really about accountability, you can look at it very quickly to see if you have a problem in a certain area.
Kim Moller
Senior VP, Sales
MiMedx
The SWIFT™ App is a game-changer!
Caitlin Dancy
Senior Director, US Sales
QuidelOrtho
The SWIFT™ tools drive a common language along with much more robust pre-call planning, allowing our AE’s to get more out of significant client interactions every call. The tools focus our sales managers – allowing us to build sustainable muscle.
Jason Bagwill
Associate Vice President, Global Sales Training
MIMEDX
SWIFT™ For Sales Leaders
Finally, drill-down visibility to both activity and the quality of work on the frontline
- Drill-down leadership dashboards fully integrated into Salesforce
- Drive robust planning and execution of critical customer meetings
- Spot problem areas early and hold managers accountable
SWIFT™ For Managers
Simple, evidence-based coaching – right within Salesforce
- Gain instant visibility into your team’s mindset, confidence, and approach before their critical meetings
- Effortless feedback to reps, and improved sharing of best practices across the team
- Simple “Closed loop” coaching, assessment, and field travel support to build effective coaching cadences and help your team win.
SWIFT™ For Reps
Brilliantly simple planning tools to accelerate pipeline
- True value-add tools for account, pre-call, and negotiation planning
- Align your team and build winning gameplans before critical meetings
- Embedded training videos, AI tips and playbook support to guide decision-making
Simple Deployment, Rapid Performance Boost
SWIFT™ is designed for simple, secure, and rapid deployment— to even the largest field sales teams. Seamlessly integrating into your Salesforce instance, it enhances your team’s execution without disrupting your existing sales process.
- Our team can also provide comprehensive support for fast deployment, seamless adoption and strong buy-in:
- Expert deployment guidance to drive adoption across reps, managers, and sales leaders.
- Change management support to help leaders communicate effectively, set expectations, and accelerate value realization.
- World-class skills training in strategic sales, advanced negotiation, and coaching is available through the Swagger Sales curriculum.
SWIFT™ FAQ
Deployment & Integration
How quickly can SWIFT™ be deployed?
SWIFT™ can be deployed into your Salesforce instance in days and weeks, not months. Our tech team can configure it as you need for your team, run pre-production testing, and move it into production. Optional skills training can also be deployed to your team in-person or remotely to gain fast buy-in from your team.
Is it difficult to configure?
No, SWIFT™ is fully Salesforce-native and can configure itself automatically with your reporting lines and org chart, sales stages, user visibility and more. Other custom configurations can usually be completed in a matter of hours, and our team will help you every step of the way.
Can my team access SWIFT™ on different devices?
Yes, SWIFT™ is available on desktop, tablet, and for the pre-call planning module, also on mobile for seamless planning on the go.
How does SWIFT™ ensure data security?
SWIFT™ is a fully native Salesforce app, running as a “Managed Package,” ensuring enterprise-grade security and compliance. Your data stays behind your Salesforce firewall.
Do you support trials?
Yes, we routinely run trials to get started with new organizations, in fact we love doing this as it is one of the best ways to confirm the effectiveness and ROI of the tools. For example, deploying SWIFT™ with one Area or a few Districts can highlight productivity increases compared with the rest of the team.
Sales Execution & Methodology Compatibility
Do I need to change my sales process?
No, your sales process can stay exactly as-is. SWIFT™ simply helps your team move faster through your sales process (stages) to close more deals with higher margins. Call plans, negotiation plans, account plans, and coaching records sit within Salesforce as part of your current Accounts, Opportunities, and Sales Stages.
We use Miller Heiman Blue Sheet. Does SWIFT™ work with that?
Yes, many of our clients use “Blue Sheets” to track deal status, and SWIFT™ (pre-call planning, negotiation, and/or coaching modules) to drive better execution of those deals. In other words, the Blue Sheet captures red flags, decision makers and deal status, SWIFT™ drives your team’s execution of each major customer-facing step in the sale.
We use MEDDIC / MEDDPICC. Will SWIFT™ work with that?
Yes, MEDDPICC is a common “deal qualification” process to gate the sales process and ensure the major steps are completed, but it does not, (by itself), drive better customer-facing execution. SWIFT™ plugs in next to MEDDPICC to drive that execution – robust planning for the critical meetings that advance the sale through the MEDDPICC “gates.”
How does SWIFT™ improve account strategy?
It enables structured account reviews, identifies key stakeholders, and flags risks and gaps early.
How does it help align cross-functional teams on major deals?
SWIFT™ facilitates stronger team collaboration by putting key planning content right into Salesforce so that others have visibility. For example, pre-call and negotiation plans are saved and visible within an Account or Opportunity page within Salesforce, so that “the left hand knows what the right hand is doing.” Reps can also add other people to a call plan or negotiation plan to provide visibility and gain input and feedback.
Performance & Accountability
How does SWIFT™ help me track performance across my organization?
Most sales VPs and CROs track performance primarily through pipeline and win rates. For high velocity sales, this is usually sufficient, but for more complex sales, the win rates can lag months (or even years) behind the sales activities. SWIFT™ provides full drill-down visibility to the quality of work on the front lines to give you early indications of problem areas, and to hold your team accountable – not just for activity, but for the quality of that activity.
Can SWIFT™ help enforce discipline and accountability?
Yes. VPs and CROs can drill down up to three management levels, allowing leaders to track activity, competencies and the quality of planning and coaching across even the largest teams. SWIFT™ also provides insightful and customizable leadership reports each month to surface potential problems early.
How does SWIFT™ facilitate a rapid performance boost?
By embedding best practices directly into Salesforce, it drives consistency, improves execution, and helps teams move faster through the sales process.
SWIFT™ equips sales teams with the strategy and discipline to win more deals at higher margins – reducing discounting through better negotiation planning and value-based selling
SWIFT™ in Action
“With the SWIFT™ app, we see immediate 80, 90% gains in productivity. I think it’s the most valuable piece of software in a sales and client engagement situation that I’ve ever seen.”
Bill Hamrick
Chief Salesforce Effectiveness Officer
Abbott Laboratories
Ready to Learn More?
Take the next step and schedule a no-obligation demo to see how SWIFT™ can elevate the execution skills and productivity of your people; and drive discipline and accountability across your team!
Swagger Sales Resources
Explore resources designed to enhance pre-call planning, streamline negotiation,
and help you unlock 15% or more in untapped sales productivity.
