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Drive field sales discipline, accountability and revenue growth by transforming Salesforce into a coaching and productivity tool.
Transform Salesforce into a coaching engine with SWIFT™ – a native Salesforce app that delivers fully integrated pre-call planning, negotiation, account planning and front-line manager coaching workflows for your team.
Deployment is fast, and supported by the best B2B strategic sales, negotiation and coaching skills training on the planet.
Trusted by Enterprise Sales Organizations
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Transform your front-line managers from “super-reps” into coaches and leaders. Gain drill-down visibility to competency gaps, with smart coaching workflows to unlock the potential of mid-performing salespeople.
- Strategic account planning highlights account risks and reveals untapped revenue opportunities in the complex sale.
- Pre-call planning delivers more from your critical customer meetings to accelerate pipeline.
- Negotiation preparation reduces discounting and avoids commoditization.
- Manager coaching transforms your “Super-Rep” front line managers into genuine coaches to build sustainable sales “muscle” in their team.
What Our Clients Are Saying about the SWIFT™ App
The SWIFT™ App is a game-changer! As a sales leader, it gives me a much more efficient way to provide real time feedback and coaching to my team, and the heatmap gives me a brilliantly simple view into where my coaching time will deliver the best return on my effort.
Caitlin Dancy
Senior Director, US Sales
QuidelOrtho
The (SWIFT™) dashboards bring all the information into one place – it’s really about accountability, you can look at it very quickly to see if you have a problem in a certain area.
Kim Moller
Senior VP, Sales
MIIMEDX
Absolutely essential. It gave our team a common language and process and delivered a massive (well over 100x) return on investment within months.
Phil Rackliffe
President and CEO, Image Guided Therapies
GE Healthcare
The SWIFT™ tools drive a common language along with much more robust pre-call planning, allowing our AE’s to get more out of significant client interactions every call. The tools focus our sales managers on continual team development – allowing us to build sustainable muscle.
Jason Bagwill
Associate Vice President, Global Sales Training
MIMEDX
The SWIFT™ app was a brilliant investment for our sales team and delivered an immediate boost to performance. The investment has paid for itself, literally, within weeks. Highly recommended.
Bill Hamrick
Senior Director of Sales Force Effectiveness
Abbott Laboratories
See the competency gaps that you’ve been missing!
Most sales leaders have good pipeline analytics, but limited visibility to the strengths and weaknesses of their team.
Tracking pipeline tells you “What” and “When”. But pipeline is a trailing indicator of capability, and it won’t tell you “Why” some of your reps and managers perform, and some don’t.
Sales leaders can drill down 3 levels in a sales organization to see account planning, pre-call plans, manager coaching notes and deal preparation, driving a dramatic lift in coaching discipline and productivity across the team.
Simple, Effective Deployment and Quick Buy-in from your Team
- Change in management, and gaining buy-in from your salespeople and managers, is always challenging. Our experts can help you deploy successfully, with comprehensive support services and advice to help your leaders message effectively to the field, establish the right expectations and gain value fast.
- And with Swagger Sales, you’ve also got access to the most effective strategic selling, negotiation and coaching skills training on the planet.
Life-changing Skills Training and Support
The Swagger Sales curriculum is intensely practical, delivers genuine and lasting behavior change for even your most experienced sales people, and a dramatic return on investment. By coupling skills training with the SWIFT app, you can literally see the planning and coaching behaviors you’ve trained in action in the field, long after the training ends.
We customize the Swagger curriculum for each client, with hyper-realistic filmed simulations set with your deals, customers and challenges. With war-gaming for key accounts, upcoming meetings, and live deals integrated right into the training, your team can hit the ground running.
Strategic Account Management
Complex Selling Skills
Advanced Negotiations
Front Line Manager Coaching
Swagger Sales can deliver training in-person or remotely, anywhere across the globe. For larger sales teams, we can also equip your internal team to deliver the Swagger curriculum through a Train-the-Trainer licensing model.
What our Course Alumni are saying about the Swagger Sales Training Course
I’ve never wanted to put this much material into real life from any other sales course.
Evan Butts
Strategic Account Executive
QuidelOrtho
Fantastic! Practical! Can start using it today and make an impact to progressing a deal, conversation, relationship!
Terri Adams
Industry Account Executive
SAP
The training was the best sales/negotiation training I’ve been to!
Ben Beit-Zuri
Account Executive
Salesforce
I found this to be one of the most actionable trainings I have had in my career! It has made me think differently about approaches that have been in my routine, and how I need to disrupt these behaviors to drive alternative outcomes.
Karen Zbyszinkski
AVP Sales, Medical Devices - Enterprise
Salesforce
Preparation is key! Loved the exercises and the challenges to get better. I enjoyed the step by step training in each stage of the negotiation process; was a fantastic training!
Billy Staines
National Account Manager - IDS Solutions
BD
Swagger Sales Training has been incredible for my professional growth as a salesman. It is an empowering and dynamic program that positively shifts an individuals perspective and approach to closing an account. Ultimately growing not only my territories’ revenue but also customer relationships!
Bryan Wilson
Territory Account Manager
QuidelOrtho
Literally every leader’s feedback at the end was, “I realize that we have an opportunity to do more planning.” So critical for sales leaders, but just not done nearly enough.
John Kronforst
Global Commercial Excellence Director
Abbott Rapid Diagnostics ID
How to Build a High Performance Sales Team
You’ve probably heard of the 6 P’s (Proper Prior Planning Prevents Poor Performance). Planning is important, but over the years, we’ve seen too many sales teams devote time and resources to the wrong kind of planning, only to leave gaping holes elsewhere.
Here, based on years of blood, sweat and tears, is our definitive list of the REAL 6 P’s of building a high performance team.
